Pay per click -Imagine you have a lemonade stand, and you want lots of people to know about it. You decide to put up posters around the neighborhood. But instead of paying for all the posters upfront, you make a deal with the person putting up the posters: you’ll pay them only when someone actually sees the poster and comes to your lemonade stand. Pay Per Click, or PPC, works kind of like that! When you create an ad for your website and put it on the internet (like on Google), you don’t pay just to have the ad up. Instead, you pay only when someone clicks on your ad to visit your website. So, it’s like paying only when someone sees your poster and decides to check out your lemonade stand. This way, you know you’re spending money only when someone is interested!